Content creation with AI -

Curse or blessing?

Digitalisation is causing uncertainty in many quarters. This becomes particularly clear with the hype topic of artificial intelligence (AI), which is highly emotionally charged today. Some see AI as the saviour of humanity, others are afraid of the impending supremacy of machines. However, neither view is suitable for productively addressing the application of AI in a business context.

Anyone who wants to master digitalisation is well advised to constructively link human and machine intelligence. Because combined, they are more successful than on their own.

The area that is benefiting most quickly from the progress of AI is content development. Companies are increasingly turning to AI to create content for their blogs, social media channels, presentations and videos.

But why does integrating artificial intelligence into content development make sense for corporate communications and what are the benefits? A few examples:

Increase efficiency

The content development process can be time-consuming and resource-intensive. With AI-powered tools, relevant content can be generated and curated automatically, reducing manual effort. AI-based tools are able to compile and analyse data from various sources in a short time. Diverse content can be created based on this data. Here you can also tell the AI which writing style to use and which target group the content is aimed at. Everything from humorous video content to professional blog articles can be written by the AI. The main advantages are therefore obvious:

Although AI offers many advantages, there are also some disadvantages. Since the content is created by a computer and not by a human, it often lacks the personal touch that comes with manual writing. In addition, texts should always be checked for grammar, spelling and, above all, facts. The AI rarely states the sources it refers to. Therefore, the compiled knowledge should always be checked and verified for technical correctness.

Real-time optimisation

With the help of AI, companies can optimise their corporate livestreams in real time. By monitoring and analysing audience behaviour, AI algorithms can provide valuable insights and make recommendations to improve content and presentation. This allows companies to respond more specifically to the needs and interests of viewers in the future and continuously improve the livestream experience.

Translation

In a globalised world, it is crucial for companies to communicate their message across language barriers and ensure accessibility. AI can subtitle livestreams and translate them into different languages virtually in real time, making it easier than ever to reach a wider international audience. This saves time and resources.

Transcription and subtitling

Manually creating transcriptions and subtitles for livestreams is time-consuming and error-prone. AI-based solutions can automate this process by converting speech to text and generating subtitles in real time. This improves the accessibility of livestreams and allows viewers with hearing impairments to easily follow the content.

Video editing

AI-powered video editing software allows streamers to quickly and easily edit their videos without having to manually select cuts and transitions between scenes or manually add effects. In addition, these tools can analyse user data such as viewing habits and reaction times to determine which types of videos are more relevant to viewers.

Working better with the right tools

To take advantage of artificial intelligence for your content, you don't necessarily have to pay a lot of money. Some tools are completely free or at least offer a free version and a free trial period. Here is a small overview of some recommendable solutions:

AI-Tools for your

content creation

Click on the individual links below

If you would like to know more about which AI-supported modules 3Q offers, please feel free to ask us.