Professional video hosting for businesses

Written by Sandra | 8/3/23 12:14 PM

The optimal platform for your corporate communication

In today's digital world, video content has become an essential part of marketing strategies and online presence. From commercial companies and public institutions to agencies and freelancers, many people use video hosting platforms to showcase their content.

An analisys of Wyzowl has revealed:

86% of businesses now use video for their marketing (a 41% increase in just 5 years)

83% say that videos have increased the average time visitors spend on their website

84% say videos help them generate leads

78% say that videos have directly contributed to increasing their turnover

86% say that videos have increased the number of visitors (traffic) to their website

The benefits of using video for businesses - and the return on investment (ROI) that comes with it - are obvious.

However, many companies still use free public platforms such as YouTube. While these certainly appeal to a broad user base, paid business video hosting platforms, however, offer specific benefits that help companies and organisations achieve their communication goals.

In this post, we will take a closer look at the differences between free video hosting platforms and paid business video hosting platforms and highlight the benefits of the latter.

Advertising free experience

Business video hosting platforms allow companies to play their videos without distracting ads. In contrast, free platforms are often riddled with ads that can distract viewers' focus and detract from brand presentation. With a paid service, businesses can ensure that their content is presented in an ad-free environment, resulting in a more professional and targeted impact.

Branding and customisation options

Business video hosting platforms offer advanced branding options to ensure a consistent look and feel and seamless integration with the corporate brand. Companies can use their own logos, colors and custom player styles to present their videos in a professional context. This helps to reinforce brand identity and create a consistent brand experience for viewers.

Security and access control

While free video hosting platforms often offer basic security features, paid business video hosting platforms go a step further. They allow businesses to control access to their videos and set different levels of security. With features such as password protection, IP restrictions and domain restrictions, businesses can ensure that their confidential content is only accessible to authorised viewers.

Analytics and data

Business video hosting platforms offer comprehensive analytics tools that provide companies with insights into audience behaviour, engagement rates and other key metrics. This data is critical to measuring the success of video content, better understanding audiences and optimising future strategies. In comparison, free platforms often offer limited or superficial analytics.

Customer support and individual service

With business video hosting platforms, companies receive dedicated customer support that is available for technical questions and problems. These platforms often offer personalised support and assistance in customising and integrating the service with existing systems. The personalised service allows businesses to ensure a smooth video hosting experience and access professional support when needed.

Video encoding and transcoding

Both encoding and transcoding are crucial processes in video streaming. Videos hosted on a platform must be compatible with a range of players, browsers, operating systems and devices. The built-in transcoding of video hosting platforms takes care of this in an automated way. Once you have uploaded a video, the process of video transcoding begins, converting the file into different formats. With good professional video hosting solutions, this process runs automatically and saves you a lot of time and nerves.

HTML5-Player

An integrated player is not a necessary requirement for a good hosting provider. However, a customisable player with high video format compatibility is a big plus. The HTML5 player is not the only option on the market, but it is certainly a favourite among providers. It is compatible with virtually every device, from smartphones to smart TVs. It is also easy to customise and match to your company's branding. Finally, embedding an HTML5 player is a simple and straightforward process, making it probably the best choice.

DRM Support

Digital Rights Management (DRM) is a technology that protects copyrighted content from illegal distribution and modification. It is an important tool for protecting your intellectual property. In a nutshell, it involves encrypting a piece of content. When a device tries to access this content, the player forwards this information to a licence server. If the device is authorised to play the video, the server sends a decryption code and allows access. DRM is an indispensable tool for all corporate video hosting platforms.

Further important factors

The possibility of live streaming on a large scale via several channels
The option to monetise video content
Increase engagement with recommendation platforms that only recommend follow-up videos from your own library

Business video hosting platforms offer their solutions to businesses of all sizes. Businesses that use them ensure that their own websites and servers are not overloaded with video content and that their videos are secure and easily accessible to viewers.

To ensure this, these video hosting platforms work with the latest technology standards and constantly offer new features and useful tools.

Conclusion: While free video hosting platforms like YouTube undoubtedly have their advantages, paid business video hosting platforms offer additional features and benefits that are specifically tailored to the needs of businesses. The ad-free environment, comprehensive branding options, enhanced security, detailed analytics and dedicated customer support are just some of the reasons why businesses should invest in paid business video hosting platforms. By using these platforms, companies can professionally showcase their videos, strengthen brand identity and drive business success in the digital age.

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